Who We Are

We are led by Joan McArthur, who’s got a powerful track record of marketing achievements in both Canada and the U.S.

And the dedication and practical experience to help companies win and grow profitably - through solutions that are actionable, practical and have real impact.

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Our way of thinking

We’ve been inside a lot of companies, a lot of teams. We’ve seen what wins. We’ve felt it. We’ve lived it. What wins is the team that thinks like David and walks like Goliath. The team that always digs where the others don’t, that lives and breathes the fundamentals but never stops hungering, never stops challenging.

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We Consult. We Coach. We Train. But not like the usual suspects.

We don’t just provide a backboard for the ideas you shoot at us. And we don’t just hold your hand. We take all our breadth of experience and combine it with the what’s-up-right-now overview we uniquely own. We bring all that when we sit down to listen to you.

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“I thoroughly enjoyed learning from one of the advertising industry’s most experienced Creative Directors.” –Ian MacKellar, Senior VP, Creative Director, BBDO

“Joan delivered strong learning with a uniquely tough senior creative crowd.” –Suzanne Filiatrault, Director of Professional Development, Institute of Communication and Advertising

“Joan McArthur is one of the smartest and wisest people in this business.” –Terry O’Reilly, Writer/Director/Partner, Pirate Radio and Television

“Joan’s biggest attribute is her passion – how much she cares about how successful her students will become, how far she’s prepared to go to on their behalf, how she won’t let go until they’ve reached their optimum potential.” –Steve Quinlan, Assistant Dean, Faculty of Design, Ontario College of Art and Design

“Joan is a powerful package of professional experience, practical teaching insight and energy all rolled into one. If you get the chance to study with her, take it.” –Peter Oliver, Chair, Advertising, Ontario College of Art and Design

“Joan McArthur developed and delivered a business-writing workshop (Writing Boot camp) with careful attention to our employees’ needs.” –Christina Flavell, National Training Director, Cossette

“The best part about Joan is that even though Joan has years of experience her love of this crazy business is just as vibrant as the day she started.” –Brian Hickling, ECD, Colour

“The training provided by Joan to more than 15 of our CBC television Publicists at all levels of experience was innovative and engaging.” –Barry Patterson, Senior Manager, Communication, CBC Television

“The sessions were great – as a result our briefs are more precise and descriptive; the creative is definitely better as a result.” –Dennis Cant, Director, Client Services, WAX partnership incorporated