Comments for Joan McArthur http://www.joanmcarthurtraining.com Tue, 31 Jan 2012 02:13:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on Aging in Adland – Here’s What Ad Age Missed. by leigh http://www.joanmcarthurtraining.com/2012/01/30/aging-in-adland-heres-what-ad-age-missed/#comment-18 leigh Tue, 31 Jan 2012 02:13:00 +0000 http://www.joanmcarthurtraining.com/?p=497#comment-18 "it’s hard to distinguish this ‘dusty’ lot from the aging ad veterans who never lost their hunger to stay current" Don't agree.   It's just as hard or easy to figure out that as it is to interview anyone and figure out what their skills are. If we aren't lying to ourselves, (which i always hate to do) we work in one of the most Agist industries -- second only to Hollywood. I think it's a problem - and I'd say that clients I've spoken to have WAY less issue with a CDs age then the Agencies that refuse to hire them. What is important is their skill set, their experience and their ability to bring that to bare on the world as it exists today. But whatever -- my strategy has always been to hire the best of the best -- regardless..... :) “it’s hard to distinguish this ‘dusty’ lot from the aging ad veterans who never lost their hunger to stay current”

Don’t agree.   It’s just as hard or easy to figure out that as it is to interview anyone and figure out what their skills are.

If we aren’t lying to ourselves, (which i always hate to do) we work in one of the most Agist industries — second only to Hollywood.

I think it’s a problem – and I’d say that clients I’ve spoken to have WAY less issue with a CDs age then the Agencies that refuse to hire them. What is important is their skill set, their experience and their ability to bring that to bare on the world as it exists today.

But whatever — my strategy has always been to hire the best of the best — regardless….. :)

]]> Comment on Aging in Adland – Here’s What Ad Age Missed. by Maria Botta http://www.joanmcarthurtraining.com/2012/01/30/aging-in-adland-heres-what-ad-age-missed/#comment-17 Maria Botta Tue, 31 Jan 2012 01:47:00 +0000 http://www.joanmcarthurtraining.com/?p=497#comment-17 I'm not denying that I wasn't part of the generation that glorified youth - I, Mr. Shea, and my baby boomer colleagues helped to propagate the notion that young = creative, the question is how do we change this short sighted notion? The truth is that NOT hiring more experienced and older creatives is really missing the mark in business - the worlds largest economies - the US, Japan and Europe we are an aging population, with a great deal of wealth concentrated in the baby boomer generation. This segment has disposable income to enjoy life, and BUY products and services tailored to them/us. In fact the wealth gap between those under 35 and people over 65 is at an all time high, part of this is because baby boomers have lived in much more robust economic times and tended to invest well and grow their wealth - younger people are burdened with a weak job market and large amounts of student loan debt not seen by previous generations, the result is a heavy concentration of wealth controlled by those over fifty and retirees. The point I am getting to is this - if you want to sell products and make money YOU MUST seriously include the baby boomer demographic, and I can assure you no young kid - no matter how creative they are, is going to be able to handle this creative task - so wake up recruiters, agency people and Chief Marketing Officers!I see this "phobia" as a tremendous business opportunity - to join ranks as some have already done and change the game, and I am really looking forward to the next exciting and creative driven chapter of my life.Maria Bottamaria.botta@gmail.comwww.mariabotta.com I’m not denying that I wasn’t part of the generation that glorified youth – I, Mr. Shea, and my baby boomer colleagues helped to propagate the notion that young = creative, the question is how do we change this short sighted notion? The truth is that NOT hiring more experienced and older creatives is really missing the mark in business – the worlds largest economies – the US, Japan and Europe we are an aging population, with a great deal of wealth concentrated in the baby boomer generation. This segment has disposable income to enjoy life, and BUY products and services tailored to them/us. In fact the wealth gap between those under 35 and people over 65 is at an all time high, part of this is because baby boomers have lived in much more robust economic times and tended to invest well and grow their wealth – younger people are burdened with a weak job market and large amounts of student loan debt not seen by previous generations, the result is a heavy concentration of wealth controlled by those over fifty and retirees. The point I am getting to is this – if you want to sell products and make money YOU MUST seriously include the baby boomer demographic, and I can assure you no young kid – no matter how creative they are, is going to be able to handle this creative task – so wake up recruiters, agency people and Chief Marketing Officers!I see this “phobia” as a tremendous business opportunity – to join ranks as some have already done and change the game, and I am really looking forward to the next exciting and creative driven chapter of my life.Maria Bottamaria.botta@gmail.comwww.mariabotta.com

]]> Comment on The Secret They Never Tell You When You’re Writing a Brief. by UK Katherine http://www.joanmcarthurtraining.com/2011/04/14/the-secret-they-never-tell-you-when-youre-writing-a-brief/#comment-16 UK Katherine Wed, 09 Nov 2011 11:09:00 +0000 http://dev.jmtc.filamentlab.com/?p=1#comment-16 Brilliant article Joan.  In a market where strategic planners are gods and clever account people are reduced to "handlers", it's good to remember that common sense and being human are what it takes more often than not.   Brilliant article Joan.  In a market where strategic planners are gods and clever account people are reduced to “handlers”, it’s good to remember that common sense and being human are what it takes more often than not.  

]]> Comment on The Secret They Never Tell You When You’re Writing a Brief. by joeszabo http://www.joanmcarthurtraining.com/2011/04/14/the-secret-they-never-tell-you-when-youre-writing-a-brief/#comment-15 joeszabo Fri, 04 Nov 2011 01:01:00 +0000 http://dev.jmtc.filamentlab.com/?p=1#comment-15 Point taken, loud and clear. And told well. Very well. Right on Sister! Point taken, loud and clear. And told well. Very well. Right on Sister!

]]> Comment on They Had Stories Then. Three From Bob Levenson, The Original Mad Man. by Joan http://www.joanmcarthurtraining.com/2011/09/22/they-had-stories-then-three-from-bob-levenson-the-original-mad-man/#comment-14 Joan Mon, 26 Sep 2011 20:50:00 +0000 http://www.joanmcarthurtraining.com/?p=219#comment-14 He told me about his uncle (?) Sam...yep, it all made sense. Thanks, Howie, and I promise to try not to beg anymore (don't want to pressure you...) He told me about his uncle (?) Sam…yep, it all made sense. Thanks, Howie, and I promise to try not to beg anymore (don’t want to pressure you…)

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