Joan McArthur http://www.joanmcarthurtraining.com Tue, 04 Sep 2012 21:34:05 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Aging in Adland-Here’s What Ad Age Missed. http://www.joanmcarthurtraining.com/2012/01/30/aging-in-adland-heres-what-ad-age-missed/ http://www.joanmcarthurtraining.com/2012/01/30/aging-in-adland-heres-what-ad-age-missed/#comments Mon, 30 Jan 2012 21:59:29 +0000 joan@joanmcarthurtraining.com http://www.joanmcarthurtraining.com/?p=497 See AD AGE, January 30, 2012

I started to hear the complaints from creative people over 45 (!) about ten years ago. “Why don’t they value experience?”, and “I’ll put my portfolio up against any 20-year-old’s.” And, not surprising, their…

]]> http://www.joanmcarthurtraining.com/2012/01/30/aging-in-adland-heres-what-ad-age-missed/feed/ 5 They Had Stories Then. Three From Bob Levenson, The Original Mad Man. http://www.joanmcarthurtraining.com/2011/09/22/they-had-stories-then-three-from-bob-levenson-the-original-mad-man/ http://www.joanmcarthurtraining.com/2011/09/22/they-had-stories-then-three-from-bob-levenson-the-original-mad-man/#comments Thu, 22 Sep 2011 15:28:47 +0000 joan@joanmcarthurtraining.com http://www.joanmcarthurtraining.com/?p=219 He is the writer behind the original Volkswagen ads of the sixties – from the agency that started advertising’s Creative Revolution, Doyle Dane Bernbach.

He was the rock-star, the master Jedi, the god who walked among us; a generation of…

]]> http://www.joanmcarthurtraining.com/2011/09/22/they-had-stories-then-three-from-bob-levenson-the-original-mad-man/feed/ 4 Seriously Proud: Just Named Official Training Partner to NABS http://www.joanmcarthurtraining.com/2011/09/15/seriously-proud-just-named-official-training-partner-to-nabs/ http://www.joanmcarthurtraining.com/2011/09/15/seriously-proud-just-named-official-training-partner-to-nabs/#comments Thu, 15 Sep 2011 20:02:33 +0000 joan@joanmcarthurtraining.com http://www.joanmcarthurtraining.com/?p=220 Joan McArthur Training & Consulting has been appointed official training partner to NABS (National Advertising Benevolent Society). NABS is Canada’s highly regarded not-for-profit association that provides support for the advertising and marketing community, including personal and financial help as well…

]]> http://www.joanmcarthurtraining.com/2011/09/15/seriously-proud-just-named-official-training-partner-to-nabs/feed/ 2 You Mean There’s a Name For It? (Part 2) http://www.joanmcarthurtraining.com/2011/06/08/you-mean-theres-a-name-for-it-part-2/ http://www.joanmcarthurtraining.com/2011/06/08/you-mean-theres-a-name-for-it-part-2/#comments Wed, 08 Jun 2011 19:26:50 +0000 joan@joanmcarthurtraining.com http://www.joanmcarthurtraining.com/?p=162 Barneys New York, back when it was still just Barney’s Mens Store, was a showcase account for Scali McCabe Sloves – although there was hardly an account at the agency that didn’t win awards and plenty of them. But there…

]]> http://www.joanmcarthurtraining.com/2011/06/08/you-mean-theres-a-name-for-it-part-2/feed/ 1 How To Get A Job In The Ad Business – The Charlie Moss Hiring Test http://www.joanmcarthurtraining.com/2011/06/06/how-to-get-a-job-in-the-ad-business-the-charlie-moss-hiring-test/ http://www.joanmcarthurtraining.com/2011/06/06/how-to-get-a-job-in-the-ad-business-the-charlie-moss-hiring-test/#comments Mon, 06 Jun 2011 18:44:18 +0000 joan@joanmcarthurtraining.com http://www.joanmcarthurtraining.com/?p=170
I consider myself a darn good sport in introducing Charlie Moss (the legendary creative head of Wells Rich Greene responsible for, among other things, the brilliant I Love New York campaign) to a copywriter named Greg Voornas.…

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