| Who it’s for | Marketing/Client teams at all levels who work together on a regular basis. |
|---|---|
| DURATION | 1 day |
| SIZE | 14 to 16 participants (even numbers) |
“We don’t wind up in a selling situation, we wind up in a conversation”
— Alex Bogusky
The appetite for the perfectly attuned agency/client-relationship keeps moving up in the industry collective-conscious, especially during these competitive and recessionary times. Synchronicity between agency and client is a critical element in achieving that marketing Holy Grail: innovative work centered on a solid relevant idea, developed through a process of maximum efficiency – guaranteeing maximum profit all around.
Most agency and client leads start off with an authentic desire to create this kind of partnership. But inevitably over time the relationship slips from an active, purposeful force to a mostly reactive machine. Left behind is the partnership’s original and primarily intent – to create greatness together.
Intent alone simply can’t withstand the weight of today’s jam-packed day-to-day work life, with its unrelenting pressures on budgets and resources…. and above all, time.
We created Mind the Gap to provide a blueprint for building, sustaining and optimizing this rare but unbeatable agency/client partnership. To take you from ‘intent’ to realization of the tangible benefits of true collaboration.
The resulting workshop is designed for agencies, clients or a combined team; it’s been created to provide real insights into how to leverage the sleeping-giant potential of authentic, productive agency and client collaboration.
The secrets, processes, commitments and guidelines that combine to result in those rare but magical agency/client teams that produce real innovation are at the heart of this workshop.
In building it we tapped into the insights and experiences of highly successful, broadly experienced agency and client executives as well as garnering valuable input from behind the doors of executives who’ve toiled (and prevailed) on both sides.