|Who it’s for||Anyone in the company who writes documents.|
|SIZE||Up to 15 people|
“I have made this letter longer, because I haven’t had the time to make it shorter”
—Blaise Pascal, Lettres Provinciales
The level of your staff’s writing skills, regardless of how’ insignificant’ the document, has a shadowy but pervasive effect on your company’s brand – and even its worth.
Before these three simple words, “Just Do It” ever saw the light of day, there was a whole truckload of words that came before – each one every bit as important to the final campaign or communications program. (Garbage-in, garbage-out, remember?) Perhaps the process started with a simple memo; it may then have entailed a POV; we can be pretty certain it included a contact report or two, and, without question, there was a brief. A well-written and inspirational brief.
The clarity and persuasiveness – the level of writing skills – found in this chain of documents can make or break a marketing program.
Here, with insights into style techniques, participants will learn first-hand how to ensure that every piece of communication the agency produces, from strategic documents to hastily written email, be based on the same determining principals: clarity, brevity and persuasiveness – informed by powerful ideas. Participants who may never write a POV, radio commercial, or a research summary in their professional lives, will walk away from this workshop with, at the very least, a critical eye with which to judge them.
Those who take this workshop will learn the techniques specific to our industry’s writing needs. Teams will construct documents – and deconstruct them. And the learning is designed to inform a variety of writing disciplines with a reinvigorated and more discerning ear for language.